Pereview Real Estate Software
As lead designer at Pereview, an INC 5000 SaaS company, I owned the brand across all internal and external content. I designed and developed campaigns that appeared across social media, email, print, landing pages, pitch decks, and infographics, and edited videos. I worked closely with sales, client success, and marketing leadership to ensure every asset aligned with the brand and supported larger business goals.
I shaped messaging and creative strategy to ensure clarity and consistency, developing sales materials that streamlined the sales process and free up teams to focus on closing more deals. I also produced sales videos that generated substantial revenue and contributed to significant company growth.
Scope
Branding
Social Design
Motion Design
Print Design
Chaos to Solution Campaign
I led the design for a campaign that highlighted common pain points experienced by real estate managers and CFOs/CIOs in their day-to-day operations. Using before-and-after infographics, we visualized the transition from disorganized workflows to streamlined solutions, emphasizing the platform’s real-world impact. To reinforce this contrast, the 'chaos' scenes featured bold reds and cluttered visuals, while the 'solution' scenes used a calmer, cleaner Pereview palette. The campaign helped communicate the platform’s value quickly and effectively, increasing qualified leads.
Booklet Design
While at Pereview, I designed a 25-page client-facing guide for commercial real estate asset management, focusing on creating a clear, organized layout that aligned closely with the company’s brand standards. The process involved carefully structuring complex information into digestible sections using strong visual hierarchy, custom icons, and branded infographics to enhance understanding.
I developed a range of print materials and infographics that helped our client-facing and sales teams communicate complex information more clearly and efficiently. These assets not only reinforced the brand but also significantly reduced the time spent explaining key concepts, enabling the teams to close deals faster and drive more sales.
