World of Warcraft®
As a Live Ops Designer at Blizzard Entertainment, I created visual assets for World of Warcraft, one of the most iconic and enduring MMORPGs in the industry. My work supported live campaigns across social media, webpages, emails, and the Battle.net Launcher, ensuring each piece aligned with the game’s evolving visual identity. A big part of my role on the team involved working with key art, adjusting compositions, extending backgrounds, and editing visuals to fit a wide range of formats and platforms.
Scope
Branding
Social Design
Live Ops Design
Battle.net and Blizzard.com Designs
The social assets I designed were also adapted for Battle.net, the platform used to launch World of Warcraft, as well as for use on Blizzard.com, where they were resized and optimized for use across thumbnails, blog posts, promotional pop-ups, and the header carousel.
Email Designs
I also worked on email design, creating layouts for different versions of the game—including WoW Retail, Classic, and Mists of Pandaria Classic. Some of the layouts I designed from scratch, while others were built in collaboration with the team. These templates were then used to build out full emails for announcements, promotions, and seasonal campaigns, tailored to each game's audience and tone.
