World of Warcraft: The War Within®
During my time as a Live Ops Designer at Blizzard Entertainment, I adapted key art and in game assets into a wide range of promotional materials for The War Within. This included paid ads, organic social content, Twitch channel headers, email graphics, and Battle.net Launcher assets. I also produced graphics for WoW Classic to support live campaigns paired alongside the new expansion's launch.
As the opening chapter of the three-part Worldsoul Saga, the expansion aimed to pull players back in, and the visuals supported that goal My role spanned from adjusting compositions and extending backgrounds to fit each format's specs, to producing creative for paid ads and developing variations informed by performance data and stakeholder feedback to support those broader engagement goals.
Scope
Social Design
Paid Media
Live Ops Design
Battle.net and Blizzard.com Designs
The social assets I designed were also adapted for Battle.net, the platform used to launch World of Warcraft, as well as for use on Blizzard.com, where they were resized and optimized for use across thumbnails, blog posts, promotional pop-ups, and the header carousel.
Email Designs
I also worked on email design, creating layouts for different versions of the game—including WoW Retail, Classic, and Mists of Pandaria Classic. Some of the layouts I designed from scratch, while others were built in collaboration with the team. These templates were then used to build out full emails for announcements, promotions, and seasonal campaigns, tailored to each game's audience and tone.
