A next-day produce brand built from scratch to stand apart from flat, look-alike competitors
Miri Farms delivers locally grown produce within a day, but competitors all looked the same: flat, single-color illustrations. I built the brand from the ground up, from the logo and a library of hand-crafted illustrations to packaging, social and a custom stamp motif that makes freshness and speed instantly recognizable.
Identity system
As the freelance lead designer for Miri Farms, I partnered closely with the client to build the brand from the ground up. I developed a complete visual identity system, creating the logo, illustration style, packaging, typography, color palette, and supporting brand assets to ensure a cohesive experience across every touchpoint.
To reinforce Miri Farms' promise of delivering locally grown produce within a day, I designed a custom stamp motif inspired by produce shipping and farmers market stamps. The stamp became a recognizable element throughout the brand's supporting collateral and marketing materials, helping communicate freshness, speed, and authenticity while tying the visual identity together.
Packaging
During the discovery process, I found that many competitors relied on simple, flat, single-color illustrations. To help Miri Farms stand out, I created a library of detailed, hand-crafted illustrations paired with an organic color palette inspired by fresh produce, giving the brand a vibrant, authentic, and approachable personality.