New South Medical
New South Medical is a pain management clinic based in Marietta, Georgia, focused on helping patients find relief through personalized care plans. I partnered with them to create a full brand identity that reflects their compassionate care. They wanted a brand that felt professional and trustworthy, reflecting their patient-first philosophy. I started by looking into the pain management space and pulling together visual ideas that felt clean and medical, but still approachable.
I explored logo concepts, typefaces, and color palettes that conveyed care and credibility. A key request was a gradient plus sign, which I refined into a version that felt fresh and reassuring. Once the logo was finalized, I built out the full visual identity and usage guidelines for consistency across digital and print.
Scope
Branding
Web Design
Logo Design
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Email Campaigns
I had the chance to craft the email newsletter campaigns, opting for a sleek approach by replacing the gradient present in previous graphics with a solid color background. This change not only streamlined the design but also heightened the focus on crucial information within the newsletter. I used the blue shade for the background, aiming to captivate the audience, and introduced a darker contrasting green background elements to enhance visual appeal and introduce variety to achieve a more pleasing aesthetic.
