A B2B brand system supporting 7-figure client acquisitions

As lead designer at Pereview, an Inc. 5000 B2B company, I owned the brand across all internal and external marketing content. I designed campaigns across social, email, print, landing pages, pitch decks, infographics, and video, partnering closely with sales, client success, and marketing leadership. I shaped messaging and built sales materials that streamlined the sales cycle and freed teams to focus on closing.

In HubSpot, I supported lead scoring, ran A/B tests, and optimized emails and content using engagement data, helping lift email link clicks 8% year over year. I also built a component-based email design system that sped up production, letting us send more emails and close more deals, and kept our WordPress site fresh with new pages that supported campaigns.

I designed LinkedIn-specific paid media creatives and organic social media posts, focusing on static assets tailored to the platform's ad formats and audience targeting. My work contributed to multiple high-value client acquisitions, grew LinkedIn followers by 40% and lifted engagement by 22% across key campaigns. By emphasizing clear messaging, strong visual hierarchy, and testing different creative approaches, I was able to optimize engagement and conversion performance for each campaign.

I led the design of a campaign that showcased how Pereview simplifies the challenges real estate managers and CFOs/CIOs face every day. Through before-and-after infographics, I illustrated the shift from disorganized processes to streamlined solutions, helping teams quickly understand the platform's real-world impact and driving a noticeable increase in qualified leads.

One of the larger pieces I created for Pereview was a guide focused on modern asset management workflows. I designed the guide to organize complex information into a clear, approachable layout that aligned with Pereview's brand, using strong hierarchy, custom icons, and branded infographics.

In addition to campaign work, I created print and sales collateral that clarified Pereview's services, implementation process, and customer outcomes in a more digestible way. These included case studies, process overviews, one-pagers, and various materials that helped the sales team communicate complex offerings more clearly and spend more time focused on sales rather than building supporting materials.

I designed email campaigns and used an AI tool to build a component-based design system that sped up production while keeping every send fresh and on-brand. The result was more emails sent, more deals closed, and link clicks up 8% compared to last year.