I had the exciting opportunity to conceptualize and execute the comprehensive branding, social, and marketing materials for Connectify, a company specializing in crafting and disseminating highly effective marketing SMS campaigns. Notably, they boasted an impressive 93% read rate for their messages, a metric that inspired the essence of their logo design. Responding to the client's preference for cleanliness and minimalism with a touch of classic typography, the logo seamlessly blends a chat box and a check mark, symbolizing the successful delivery and reception of messages.

The strategic use of green as the primary color underscores the concept of complete message delivery, while the addition of bold purple provides a striking contrast. In the design process, I aimed for a powerful yet corporate aesthetic, incorporating a gradient of purple and green backgrounds and a dark purple backdrop to enhance the visibility of the vibrant green. The recurrent use of chat bubbles throughout the campaign serves to reinforce the impactful nature of the messages conveyed.