I had the privilege of developing the visual identity for the Euphoria Arts Community Center, a hub for community performing arts, which involved creating both the logo and overall branding. I was tasked with creating a dynamic and engaging aesthetic that resonated with their diverse community. The logo, designed as a speech bubble, serves as a visual metaphor for the lively conversations and diverse exchanges that occur within the performing arts.

The branding embodies the essence of dialogue, creativity, and shared experiences that define Euphoria Arts. Additionally, various speech bubbles have been seamlessly integrated as graphic elements, each tailored to showcase specific genres, tying back to the center’s overarching logo. The incorporation of bright and lively colors is intentional, aiming to vividly portray the engaging and dynamic nature of their community, as referenced in the diverse exchanges outlined in the initial brief.

The vibrant colors not only reflect the diverse forms of artistic expression within the community but also symbolize the dynamic conversations that unfold on the stage. Extending this concept into a cohesive visual language for promotional materials, including pamphlets, brochures, posters, advertisements and tickets, ensures a seamless representation of Euphoria Arts across various platforms. Through my design work, I aimed to encapsulate the spirit of Euphoria — a space where the arts come alive through the power of dialogue, and the community thrives.