Landing Page Designs
Over the last five years, I've had the privilege of designing and developing a diverse range of websites across industries, including Real Estate, Venture Capital, Healthcare, B2C, B2B, and more. From creating initial Figma and Adobe XD mockups to executing development through platforms such as WebFlow, WordPress, and Shopify, my expertise extends across the entire spectrum of website development. In my approach to creating websites, I integrate competitive research and A/B tests to ensure strategically optimized websites. My commitment to user experience design principles drives me to create visually appealing websites with user-friendly and responsive interfaces, optimized for performance while adhering to accessibility standards.
Seattle Golf Club
For my creation of the Seattle Golf Club website, I had a goal of revitalizing the digital experience, with hopes of attracting a younger audience and injecting a fresh energy into the golfing community. Conducting competitive research, I observed that many golf club websites had an uninviting appeal. Armed with this insight, I made it a priority to design a website that felt welcoming and inclusive. Opting for a modern yet clean design, the prominence of bold black text sets the stage for a dynamic and accessible golf club.
My focus centered on vibrant photos that were placed in circles that vividly showcase the golf club, its courses, and excitement within the golf community. The recurring theme of circles, subtly reminiscent of the iconic golf ball shape, weaves tradition and innovation seamlessly throughout the site. The dedication to personalized lessons, irrespective of age, became a focal point in the design narrative. Celebrating youthful enthusiasm through tailored coaching, the website transforms golf into a thrilling journey for all.
Working with Bubolo 365, I had the opportunity to create a few landing pages for the company using Webflow, including one for their hair restoration services, as well as a Bubolo 365 company portfolio website.
For the hair restoration landing page, my process began with competitive research to understand the space. After collaborating with stakeholders on Bubolo Medical's goals and target audience, I developed a modern website showcasing dramatic before and after results. The page incorporates influencer stories and real patient testimonials for credibility.
I also conducted A/B tests on copy variations to identify effective messaging that differentiates Bubolo's approach. From these tests, I found out that using highlights in the header as well as listing out benefits led to increased engagement. In additional A/B tests, I refined aspects of the page to boost key conversion metrics that led to increased appointment conversions by 22%.
For the Bubolo 365 portfolio site, the goal was a simple home page prominently featuring their companies, with additional details moved to the about page. Based on stakeholder input, I designed a bold blue charity contribution box placed prominently at the top of the page to highlight an important company value. I used a large, compelling video in the header to immediately capture attention that communicated a modern, business oriented brand. For the companies on the home page, I used a clean, minimalist layout that showcased the companies to keep the focus on the variety of companies under Bubolo 365. Our priority was to clearly highlight the brands of each company front and center, bringing them the full attention of the viewer.
