Brand identities and broadcast graphics for Warcraft live events with 2.3M+ live views
Blizzard needed its biggest World of Warcraft broadcasts to look like one franchise across stage, stream and social. I built the event identities, from logos and campaign assets to full livestream graphics packages, for Warcraft Direct, Gamescom's Creator Clash and Azeroth Interiors, which together drew 2.3M+ live views.
Warcraft Direct
As a designer on Warcraft Direct, the global livestream celebrating the 30th anniversary of the Warcraft franchise, I collaborated with our Creative Director and design team to create the event's visual identity across marketing and broadcast. I led the campaign direction for the events, worked with vendors on animation and storyboarding, and created logos for the events and the marketing campaigns that promoted them.
I also designed social media assets, email graphics, thumbnails, and a complete livestream graphics package, including lower thirds and animated overlays. I audited previous livestream graphics packages to identify workflow issues and redesigned key assets to make real-time edits faster and more intuitive for the broadcast team. These updates reduced last-minute production stress and ensured stronger visual consistency across promotional and live content, resulting in a smoother, more efficient process.
Broadcast motion
For Warcraft Direct, I designed custom lower thirds, transitions, and overlays to support the livestream broadcast. I began by creating style frames and detailed storyboards to establish the visual direction, then collaborated with motion vendors by providing feedback and creative guidance throughout the production process. The following examples showcase the final broadcast graphics I led and designed.
Gamescom: Creator Clash
I also had the opportunity to create branding for Blizzard's Creator Clash event at Gamescom, designing the official World of Warcraft Creator Clash logo and developing a full suite of broadcast and marketing assets, including thumbnails, overlays, and social graphics. The event featured three mini-showcases highlighting distinct game modes, Housing, Dungeons, and Arenas, each with its own color theme to differentiate the segments while maintaining a unified brand system across all broadcasts.
Working with Blizzard's production team, I also designed the on-screen graphics that powered the live stage experience, bringing the Creator Clash identity to life across massive LED displays. These designs united the in-person arena and global livestream into one cohesive visual story.
Azeroth Interiors
For Blizzard Entertainment's Azeroth Interiors creator showcase, a live-streamed World of Warcraft housing design competition, I designed the event's broadcast graphics and social assets, helping bring the visual identity to life across livestream and promotional channels.